One of the hardest problems I worked on was stabilizing cold chain operations where we were seeing frequent product quality issues—especially with items like cream cheese and frozen products.

The challenge wasn’t just a single failure point. It was a system problem across procurement, storage, and last-mile handling. We had temperature excursions, inconsistent vendor practices, and no real-time visibility.

What made it difficult was that the data was fragmented—procurement was optimizing cost, operations were firefighting, and quality issues were only visible after customer complaints.

55 years

like a control tower sitting above physical flows, with execution layers beneath it -

FMCG LOGISTICS OPERATIONS LAYERS

Strategy & Control Tower Layer (Top Management View)

Purpose: Decision-making + performance governance

What happens here:

Network design (warehouse locations, distributor models)

KPI ownership:

• OTIF (On-Time-In-Full)
• Cost per drop
• Fill rate
• Fleet utilization %
• Demand vs supply alignment (Sales + Ops sync)
• Capacity planning

Tools: